POINT EAST

How It Started

“We are what we wear, wear it with design.”

Merlin founded Point East Pte Ltd on the belief that we should constantly re-style everything we wear through design. Our taste is as varied as our personalities, our choice in style is what differentiate us from others.

Merlin started a design career at an early age. He first produced his own class tees in 1984 at the age of 14 and later pursue a career in design after his studies in Temasek Polytechnic, Curtin University of Technology and University of Technology Sydney in Australia.

Merlin researched the field of Design Psychology during his Master of Design program while at the University of Technology Sydney. He later served as brand and design consultant, and art director, to numerous organisations, companies and design agencies throughout the 90’s.

Merlin was Creative Director, 35th National Day Parade’s Editorial Board and was art director behind many other national campaigns.

We created (design and manufacture) the Asian-T and we are presently the only company worldwide to stock the Asian-T.

Asian-T takes its form from fusing essence of Asian traditional costume with a modern tee. The unique collar seen in the Asian-T can be traced to the many traditional costumes found throughout West Asia, Central Asia, South Asia, North Asia, East Asia and South East Asia.

Simply, Asian-T design can be found in most cultures from the Middle East to the Far East, thus our company’s name POINT EAST.

Asian-T was showcased as an Innovative Product in the 2006 Blue Sky Festival, a regional event supported by the Spring Singapore.

Crew Tees (round neck t-shirts),
Polo Tees,
Asian-T,
Windbreakers,
Jackets,
Sports Apparels,

We are the ONLY company that displays an ISO 9001:2000 Quality Management Logo in 2007/2008 Singapore Yellow Pages Buying Guide and 2007/2008 Singapore Yellow Pages Commercial Guide, under the Tee Shirts category.

As each piece of shirt is handmade one at a time, the only way to ensure consistency is to implement an accountable system that integrates quality principles with modern apparel making technology and machineries.

Point East’s overseas office and production plant are situated in the heart of Guangdong Province, the garments and textiles manufacturing powerhouse of the world. This gives us direct access to thousands of fabric types and colors which we can pass on to our clients.

Our ability to provide advance and newly developed materials is a key to our success. Our clients approached us because such materials were not often made available to them elsewhere. We had in the past introduced Lycra Honeycomb, Lycra Dry-fit, Neu-dry etc before they became mainstream.

Our other strength lies in our huge stockpile of commonly used Ready-Fabric, an awesome range to satisfy every customers’ needs. We are able to assist our clients find their “perfect item”, amidst such massive inventory, through our knowledge, experience and creativity in this field.

Having our very own factory brings many benefits to our clients, the most important being none other than price. As there are no middle parties or brokering fees involved, our clients can be certain that the price we offered is at its best.

Having our own production facility also enable us to have full control over our production schedule, this determines delivery timing. We are at our liberty to insert urgent jobs or rearrange production queue to deliver goods at short notice to clients who face a crisis.

When you engage Point East, you get a company that assures you quality, provides you an incredible selection of fabric and colors, ensures prompt delivery, at a reasonably low price.